Some themes are broadly applicable to all the “Fast and Furious” movies. But I think it’s really cool that those three guys showed up to do a track together. The video that’s out, I don’t know how we knew or how we architected that a certain way. We had a concert in Miami last year at the Superbowl to launch the trailer, and that was the run-up to the film. We had to factor in the shelf life of the songs. The date was pushed and in limbo for an extended period.
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This movie has been particularly challenging because it was impacted by the pandemic. A lot of it is instinct and gut checking. And in the world of rap and hip hop, there are rapidly changing trends with stocks that are constantly rising and falling. That can be a tricky thing to do from movie to movie, just the timeframe that it takes to go from one installment of the franchise to the next. What do you say to a popular artist to get them on board?Ī big part of it is being able to keep up with and even try to predict trends. This soundtrack has Ty Dollar $ign and A$AP Rocky. We’ve set the bar very high for ourselves, but we’re constantly trying to raise the bar and beat what we’ve done before. It is a constantly evolving journey and we are never complacent. There is no template, there is no formula. It’s very nuanced, but I do think there is something that we know instinctively. Putting an artist on a song and putting that song in the movie, it’s almost like the auxiliary casting of a cast member. Those artists become the fiber of the film and the brand. There is a very particular DNA about the music and the artists making the music for the soundtrack. We don’t ever presume to copy and paste or do the same thing again. Even though there’s a framework for what makes a “Fast and Furious” movie, we don’t take anything for granted.
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We would never presume to know how to make the soundtrack for the next installment without working on the movie itself. As for the secret, first and foremost, it starts with what’s on the screen. And that one will always be bittersweet because it was born out of tragic circumstances. “See You Again” became one of only five music videos to ever surpass 5 billion views online.
Ever since the first soundtrack, the music of the franchise has become such a staple of pop culture, like “See You Again” from “Furious 7.” What’s the secret to the perfect franchise song?
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